Viral marketing as a term hardly conjures up wonderful images of success and grandeur and yet done properly and effectively it can be one of the most powerful forms of online marketing your business or website can enjoy.

In the case of viral marketing, the word viral refers to the fact that your marketing message is spread exponentially from one person to another and so on. Instead of you having to do the hard work in getting the message out to every potential customer you rely on your website visitors, your potential customers, and your converted customers to do the hard work for you. …read more

Email marketing is sometimes viewed as being a form of online marketing that is best avoided, however, with good list rationalisation and management, effective design, and compelling content it can prove to be a highly effective addition to your online marketing mix. …read more

It’s written all over the Internet so it must be true. Tired tag lines aside, though, compelling website content is absolutely essential to the prolonged success of your website and for a number of different reasons, but first you need to know what makes good copy good. …read more

We may be well and truly in the throws of the digital age but print media remains an extremely effective form of marketing and networking. As such, business card marketing still retains a viable place in the promotion and advertising of your business. One of the greatest challenges is crafting a business card that is memorable, creates the right impression, and will stick in the memory of the recipient. …read more

A lot is made of the term branding in relation to businesses and products and with good reason. The most successful businesses know that good branding means potential customers will come to them and while it can take time and resources to establish and promote a brand it is certainly worth it in the long run. …read more

Many promote search engine optimisation as being the be-all and end-all of Internet Marketing but this simply isn’t the case. There’s a very good chance you will have read on the Internet about PPC, or pay-per-click, marketing. PPC marketing can offer an excellent way to generate visitors to your website quickly and, if managed correctly, inexpensively. …read more