Your business card is CRAP! (apparently!)

This post is in: Fun
by Luke on April 23, 2009 @ 20:20

This video is doing the rounds at the moment. When I first ‘tweeted’ about it last week, it had only 300 views… now it has had over 415,000! That’s the power of social networks for you!

Have a giggle for yourself…

…he does have some valid points but then on the other hand, he has some very bad ones. For starters, a card that doesn’t fit neatly in a business card holder isn’t a very good idea. I would also advise not spending $4 per card! You wouldn’t feel to happy handing out cards that cost that much willy-nilly!

On the other hand, he is right about the ‘crap’ cards. It is important that your business cards stand out - they are there to promote you and your business - a poor looking, poor quality business card could reflect badly on your business.

Viral Marketing - what is it?

This post is in: Marketing Tips, Online Marketing
by Luke on April 21, 2009 @ 08:30

Viral marketing as a term hardly conjures up wonderful images of success and grandeur and yet done properly and effectively it can be one of the most powerful forms of online marketing your business or website can enjoy.

In the case of viral marketing, the word viral refers to the fact that your marketing message is spread exponentially from one person to another and so on. Instead of you having to do the hard work in getting the message out to every potential customer you rely on your website visitors, your potential customers, and your converted customers to do the hard work for you. …read more