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There are many methods to promote businesses online and with the advance of web 2.0 or the social Internet, further opportunities have developed for the business looking to get ahead in their marketing efforts.

Word of mouth marketing has long been the desired choice for businesses. A customer that arrived through word of mouth has directly cost your business nothing but will arrive with a sense of trust and respect for your business.

SEO, or Search Engine Optimisation, is widely heralded as being one of the least inexpensive, most effective, and highly targeted methods of generating traffic for a website but what exactly is it and can anybody do it?